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BRAND RECOGNITION
TV is changing, Not Dying
"Despite the sensational headlines announcing TV’s death, television still dominates our media consumption. Yes, the amount of time we watch has declined each year, but if you look at the data analytics, it’s really only by a few minutes.
What has shifted dramatically is the delivery and consumption of TV content. Success requires real-time insights. TV advertising, once used primarily for brand awareness, is now driving people directly into the prospective customer journey via digital devices. According to Accenture, 87% of U.S. TV viewers watch with second-screen devices in hand or nearby." - Daniel Gulick is a head of customer success at TVSquared, a TV performance analytics and optimization company.
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QVC Release:
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“Consumers have embraced QVC as a leading digital destination for product discovery and inspirational shopping, and our new brand identity and video app reflect this reality,” said Mary Campbell, Chief Merchandising Officer, Qurate Retail GroupSM, and Chief Commerce Officer, QVC US (QVC is part of Qurate Retail Group). “More than 80 percent of new customers are coming to QVC US via our digital platforms. Customers recognize that our apps and website offer highly appealing products at great values, brought to life via compelling stories, vibrant personalities and personalized content. QVC research shows that current and prospective customers share common attributes: They pride themselves on making smart, informed purchases; they value close connections with family and friends; they quickly adopt new technologies; and they love video storytelling that helps them discover items and ideas to brighten their lives. About 60% of QVC US sales are ecommerce sales, two-thirds of which are happening on mobile devices.
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Consumers have embraced QVC as a leading digital destination for product discovery and inspirational shopping, and our new brand identity and video app reflect this reality,” said Mary Campbell, Chief Merchandising Officer, Qurate Retail GroupSM, and Chief Commerce Officer, QVC US (QVC is part of Qurate Retail Group). “More than 80 percent of new customers are coming to QVC US via our digital platforms.1 Customers recognize that our apps and website offer highly appealing products at great values, brought to life via compelling stories, vibrant personalities and personalized content.
QVC research shows that current and prospective customers share common attributes: They pride themselves on making smart, informed purchases; they value close connections with family and friends; they quickly adopt new technologies; and they love video storytelling that helps them discover items and ideas to brighten their lives. About 60% of QVC US sales are ecommerce sales, two-thirds of which are happening on mobile devices."
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