ABOUT LOAM

At L On Air Marketing, we know you’ve spend countless hours and made monumental sacrifices to create your brand, engineer your products, develop your recipes, figure out logistics, packaging, production timelines, and numerous costing models. As you bring you creation to market you are left with two of the most important factors to contend with that will ultimately determine the success or failure of your venture… Can you actually sell this product? Do you have the effective channels and methods to communicate your message to enough people to make these sales meaningful?

ELIDA GUTIERREZ BIO

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Elida Gutierrez is the owner of L On Air Marketing. A natural born story teller and seller since she could remember. With a passion for brands, sales, and innovation she went on to earn her Marketing Degree at WCU. For the past six and half years she has worked successfully in the QVC and HSN ecosystem. Her creative thinking skills provide her clients the leadership, strategic sales, and brand managing expertise that has led to countless successful programs on QVC. Elida also intentionally focuses into women owned and minority owned brands to nurture and develop. In addition, she enjoys challenging the next generation of would-be entrepreneurs as an Adjunct Business Professor at Atlantic University in Miami. Where she merges her business experience to make common sense out of complex business strategies for her students and clients alike. Elida doubles as an On Air Guest for many different brands in the culinary space on QVC and thus provides valuable first-hand coaching expertise to many of the On Air Guests that represent her clients on live TV.

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